Jewellery trends: What contemporary preferences mean for a traditional craft

The world of jewellery is an ever-changing one, with trends being guided by fashion, culture and self-expression. The consumer of today is educated, and this has changed the face of jewellery in Calgary in interesting ways. Individualisation is becoming popular in today's choice of jewellery. From birthstone rings and custom pendants to custom name necklaces, pieces are no longer mere accessories, but rather meaningful reflections of the wearer’s life and values. The desire for originality has local artisans and merchants creating custom options that suit all tastes. Jewellery Calgary shoppers are more and more aware of where their pieces are coming from. Whether conflict-free diamonds or recycled metals or an eco-friendly way of producing, it’s clearer than ever how much transparency matters when it comes to jewellery. Shoppers are looking for beauty with integrity, and a generation of local brands is stepping up to meet that need. There’s a rising trend in sophisticated, underst...